The Out-Position team has experience and a track-record that you can leverage and catalyse for your category strategy and design. Out-Position currently has consultants in Singapore, Australia, Germany and USA, and we are also part of a unique, global network of category designers. We also work closely with the Play Bigger Advisors team, and Out-Position founding members have worked with the Play Bigger team members since 1999.
Our Team
The Category is the Strategy. The company that designs the Category is best positioned to Dominate it. The Out-Position team has a solid history and experience base in Category Design.
To truly dominate your market, you need to create it. That’s what category designers do. It gives your customers and market a new way to think, to do business, and often solving a problem that people didn’t even know existed.
Through category design you define your new market for success and you need to make sure to align your whole organisation, including your product strategy and development behind that new direction to deliver the promise.
Our Partners
The network also includes Category Design Advisors Co. based on east coast USA, and Categorical for Europe and the Middle East. The global team and network ensures we have global coverage, perspective, and resources to cover your market needs.
