Category is the New Strategy
WE PARTNER AND CATALYZE YOU TO DESIGN YOUR CATEGORY
To truly dominate your market, you need to create it. That’s what category designers do. It gives your customers and market a new way to think, to do business, and often solving a problem that people didn’t even know existed.
The strategy to cut through this volume of noise and choices, is category design: The Category is the New Strategy.
Acknowledging and based on the best selling book:
About Us
The Out-Position team has experience and a track-record that you can leverage and catalyse for your category strategy and design. Out-Position currently has consultants in Singapore, Australia, Germany and USA, and we are also part of a unique, global network of category designers. We also work closely with the Play Bigger Advisors team, and Out-Position founding members have worked with the Play Bigger team members since 1999.